Mad Creative Production Agency LLC
Mad Creative Production Agency LLC

(646) 619-9661 NYC, main line

A Creative Production Agency

"Consulting, advisory & execution in the marketing value chain, it's in our DNA" Ken Madsen, Founder/Chief Mktg Technologist

Client Login

Marketing Asset Management

Login Page

About MAD!

Our MAD team

We are experienced experts in the marketing value chain.

  • MarTech (PLM, PIM, PM, DAM, CMS...)
  • Process, process analysis
  • Build & optimize marketing and creative operations
  • Build internal Content Factories
  • Manage and execute marketing programs
  • Digital transformation in retail / E-tail  - (OOH, DOOH, In-Store campaign, Interactive, Experience, Events, Alternative Off-line Channels...)

Our MAD history

Over 35 years of experience helping brands maximize their marketing spend and transform from analog to digital!

"Just MAD, right!"

Our MAD mission

Provide "Thought Leadership" helping brands understand - "innovation should be the norm"

Provide the tools, process & talent to maximize marketing spend!


MAD announcements

1/13  - 1/15/2019 - MAD team attending the NRF... NYC Looking forward to seeing all our partners and clients


The second annual digital conference is a half-day immersive exploration into the high-tech trends guiding today’s beauty consumer. 

Through 18 top experts in the fields of technology, trend forecasting and digital strategy, you’ll find the tools you need to ensure your brand stays on the cutting edge.

11/13/2018  - The Advertising Club NYC CPG and RETAIL - How innovative technology is impacting brand strategy in 2019 

10/30/2018  DPAA "Video Everywhere" Summit NYC

You can't miss this one! Multi-screen, Location Data, New Media models, Brands & Technology.   Key speakers from TD Ameritrade, Casper, Intel, Deloitte Digital... Brands have to pay attention to these channels!

10/22 - 10/26/2018 The FastCompany Innovation Festivial NYC

 Thousands of forward-thinking creators, makers, inventors, entrepreneurs, and emerging leaders from across the country and around the globe who are embracing change, blazing new trails, and moving our world forward. 

10/18/2018 Online & Digital Grocery Summit USA Chicago, IL

Online grocery industry in the USA was $7bn in 2015 by 2020 it will more then double-$17.25bn.   Hear MAD's perspectives - along with leading Retailers and CPG brands discuss key actions to optimize eCommerce strategies and lift!

10/1 - 10/3/2018 MarTech Conference Boston

A new bread of marketing technologists gather to take on complexities, tech and organizational challenges, we're MAD about sharing best practices and case studies!

7/16 - 7/17/2018 Digital Food & Beverage

Chicago, IL

eCommerce & Digital Marketing Innovators - Let's see who is really leveraging innovation to transform and appeal to smarter consumers in the food & beverage arena - It's ok to get MAD!

6/5 - 6/7/2018 ESKOWORLD

MAD Team will be in San Antonio, TX participating in the Executive Summit - Discussing innovation and "Packaging Connected".   Ken Madsen explains how innovation works for you and what the business benefits are. Get inspired on how to build a culture of innovation in your company.

4/30 - 5/3/2018 HOW DESIGN LIVE

MAD Team will be participating in the Boston conference and meeting with an amazing group of designers, authors, innovators, leaders, and investigators!


 3/27 - 3/30/2018 DSE (Digital Signage Expo)  MAD team will be in Las Vegas to review the latest in digital signage and interactive technologies


1/17/2018 - MAD speaks at the NYC LBMA (Location Based Marketing Association)  DRIVING TRAFFIC TO THE STORES

1/15 1/17/2018 - MAD team attending the NRF... Looking forward to seeing all our partners and clients

12/2017 - In effort to respond to the market needs we have created MAD Lab. This innovation center will be located in our Carlstadt office in NJ. (reach out to your adviser for more details)

MAD LAB is charged with vetting layers of software & hardware, best of breeds! This is integral to building ecosystems that can create, manage and deliver content to screens.

10/2017 - We have added a new division within MAD called NERVE.

NERVE is a focused team helping brands create and manage content for screens.   Stay tuned to hear more about the department, our tech, our offerings and value propositions.  Keeping impulses on content.

9/2017 - MAD happens!

Portfolio of Offerings

MAD about marketing optmization!


Sign up coming soon to hear from us and our whitepaper offers.

Contact the MAD team!

Drop us a line!

Better yet, see us in person!

We love our customers (or you can say we are MAD about them!), call us any time to set up an appointment.

MAD - A Creative Production Agency

Locations: NYC NY | Stamford CT | Carlstadt NJ I San Francisco CA

(646) 619-9661 NYC Main Line | (917) 720-4922 fax

Coming Soon - MAD Lab

Retail Experience & Innovation

 CMS - LBM - Audience & Attention Analytics - Interactivity - Social Listening -  Media Players -  Detection Intelligence - Screens - Cameras - AR/VR

Please contact your adviser to schedule a tour at our MAD LAB

Showcasing the latest innovations in Retail & DOOH

325 Gotham Parkway, Carlstadt, New Jersey 07072, United States

646.619.9661 Main line