optimize your marketing supply chain
"Consulting, advisory & execution in the marketing value chain, it's in our DNA"
Ken Madsen, Chief Marketing Technologist
About M2
IMPACT
A marketing supply chain advisory firm - providing the guidance, tools & talent to maximize your marketing spend. Consulting, advisory and execution in the marketing value chain. Focus is providing targeted turnkey marketing implementation solutions that meet specific client needs. Our solutions provide measurable business value, simplify day-to-day operations, enhance visibility, & control.
Key deliverables -
SUDDEN IMPACT - OPTIMIZATION - EXECUTION
More About M2!
Our M2 team
We are experienced experts in the marketing value chain.
- MarTech (AI, PLM, PIM, PM, DAM, CMS, RMN...)
- Process, process analysis
- Build & optimize marketing and creative operations
- Maturity Model Audit
- Build internal Content Factories
- Manage and execute marketing programs
- Digital transformation in retail / E-tail - (OOH, DOOH, In-Store campaign, Interactive, Experience, Events, RMN's, Alternative Off-line Channels...)
Our M2 history
Over 35 years of experience helping brands maximize their marketing spend and transform from analog to digital!
"Just MAD, right!"
Our M2 mission
Provide "Thought Leadership" helping brands understand - "innovation should be the norm"
Provide the tools, process & talent to maximize marketing spend!
Portfolio of Offerings
Consult & Advise
Helping brands navigate the MarTech landscape - Take control of your Marketing!
Unicorn
We help brands raise their own unicorns!
Learn from our advanced advisory group
Ken Madsen - "We need more Martech Whisperers "
Marketing Ecosystems / Martech Scout
- Vet, review and build
- We help your content find audiences
- Build and optimize RMN's
- AI - Tangible Value Aplications (TVA)
Execution in the Marketing Value Chain
Helping brands manage, produce, optimize and deliver their marketing
Marketing Operations Optimization
Content factories
30-Day Action Plan - Leverage M2 to expedite transformation and establish thought leadership
Creative Operations
Accelerate all marketing tactics
"Twice as fast" is not good enough!
M2 about marketing optmization!
Reality of Maturity Models
'Scoring' with Maturity Models(MM) from my last post and blog. Honestly, no one gets a 5! Most companies are in the 2.5 range and aspire to get to 3.5 – 4. There are many types of MM’s used in business today. E.g. Progression, capability and hybrid - I like Hybrid. We’ve done MM’s with OCM, DAM, E-comm, Retail CX and Marketing Ops. MM's really shine when you make it visual, add a color schema or graphics… this helps tell the story and quickly connect different audiences to understand what is going on. If done right, you can get an organization to understand where they are in the model and what attributes they need to check off to get to the next level.
Some brands have taken their MM’s to another level where they will form teams… a Purple belt or Green belt working on achieving that next level e.g. Six Sigma black belt.
E-comm / M-comm Paradigm Shift!
As the new normal starts to mature, we all are forced to innovate. We are seeing a tremendous amount of activity with CPG / FMCG … readying themselves for Mobile purchases. Modernize and win on the digital shelf. .
some of our A+ partners
Welcome to The Martech Whisperer
M2 NEWS & ACTIVITIES
M2
2/2025 - Stay tuned for some exciting news!
Masters of Marketing
Martech for Marketers
AI for Marketers
Advertising Financial Management
CES Conference Las Vegas, NV
Beyond the everyday
Over 1900 exhibiting companies – with more being added every day – and hundreds of thought leaders from around the world are ready to show you how tech has never been more important in our lives. Key industry audiences are also showing strong commitment: 195 of the Fortune Global 500, 77 of the Interbrand 100, 66 of the top retailers, leading US and global media and attendees from 159 countries are already registered and joining us in Las Vegas. We’re ready to bring the industry back together to experience the next generation of innovation.
ProcureCon Marketing Conference San Diego CA
Reinvent Learning and Enablement at Your Company
Get in the same room with 250+ marketing procurement executives who are tackling the same challenges and forge lasting partnerships with the right people and companies. We are the only event that is solely focused on marketing procurement education and networking.
ACCELERATING TRANSFORMATION
eTail Triggers Retail Transformation
18 months ago, eCommerce was on an expected linear trajectory of growth. That curve has been disrupted. Even before COVID-19, retail was undergoing restructuring. With the explosion of eCommerce and the implications of COVID-19, the size, scale, configuration, and experience of retail will be radically altered.
FC CONNECT DIGITAL INSIGHTS SUMMIT
It’s projected that by 2022, mobile eCommerce sales will account for over 57 percent of all eCommerce sales. Yet, A 2019 study found that only about 12% of consumers found mobile online shopping to be convenient. In this presentation, you’ll learn about the latest thinking on how your brand can win the hearts & dollars of your mobile eCommerce customers.
Learning Objectives:
– What the Mobile Image Maturity Model is and why it’s important to you
– Best practices in testing the mobile eCommerce customer journey using behavioral tools
– Leveraging the data to implement the optimal customer journey and maximize sales
KEY TOOLS AND METHODS TO MATURE INSIGHTS AND RESEARCH FOR CPG / FMCG
Learn from the best in breed platforms how mature brands are leveraging research and insight innovations that are future ready. e.g. Virtual focus groups and consumer crowd sourcing into the creative process. Maturity Models (authored by MAD) around next level E-comm / M-comm insights. Tools to help CPG win on the (e)Shelf! Hosted by FastFocus and Fuel Cycle.
INNOVATION NEEDS AN ADDRESS: D2C Brands & The Future of Retail - Webinar
We are in the grips of a world-wide pandemic, and questions are more important than answers. Self-isolation has left the future of public space in limbo. This webinar brings together leading retailers, technologists, and real estate professionals to discuss the intersection between the virtual and physical worlds.
NRF, NYC
In retail, vision isn't something you have, it's something you do. A course of action. A plan of attack. A way of working that not only predicts the future, but creates it - one day at a time. That kind of vision isn't easy to find, but this year of all years it's worth taking a closer look. NRF 2020: Retail's Big Show. It's the one place where we all come together to see beyond what is, to reveal what could be. Plotting a vision for where we're going by learning from where we've been. It's where visionary talent meets visionary tech. Where big box retailers share out of the box ideas, and the latest and greatest becomes the here and now.
FastCompany - Innovation Festival, NYC
Our second year at this event, Fast Company Innovation Festival will convene thousands of makers and innovators from across the globe—exceptional leaders and doers shaping the future—for five days of inspired conversation, purposeful networking, and meaningful takeaways.
Experiential Retail Learning Lab - New York NY At ShopperX Lab, we are focused on accelerating retail transformation with the shopper in mind, and we do that by helping you innovate faster, create new experiences, gain corporate buy-in and de-risk your investments. Hear from great brands like Gap, Revlon, Tory Burch, Ermenegildo Zegna, Michael Kors, Bergdorf Goodman and more...
To support these ideals, we love to expose you to our favorite culture agency, sparks&honey. Their daily Culture Briefing is a cornerstone of their unique, real-time trend intelligence tracking process. We have tailored a special mid-day event that combines our Learning Lab with a culture briefing around Experiential Retail.
MarTech East: What is MarTech? - Boston, MA
Unrivaled conference experience featuring 55+ sessions and keynotes, 60+ real-world experts, hundreds of martech solutions, AI-powered networking, and the actionable tactics you need to overcome the universal challenges of modern marketing.
MAD & ShopperX Lab Hosting "She Runs It" boat tour: Greenwich, CT - Executive retreat: Transformational Leadership
The Lead Innovation Summit Brooklyn, NY
OVER 1,000 ATTENDEES DRIVING FASHION & RETAIL INNOVATION
THE RIGHT PEOPLE. THE RIGHT CONVERSATIONS.
Global Shop Chicago, IL
Innovations and shopper insights
Stay ahead of the trends and get a glimpse at what's next! Learn about evolving shopper behaviors and how the continued development and application of technologies is driving swift change to the retail buying and selling experience. The borders between online and physical retail are disappearing, and retailers & brands need to understand and strategize around these shifts to succeed.
Intel® Visual Solutions Innovation Workshop NYC ( invite only )
Intel and Industry speakers share Visual Solutions Industry insights, trends, and technologies that are moving the industry like Artificial Intelligence, and Edge Computing.
The world's largest conference dedicated to Digital Asset Management, DAM New York is a unique environment to exchange knowledge, share experiences and build long lasting professional networks. Join 100+ speakers across 60+ sessions covering Metadata, Integration, AI, Automation, Creative Operations, Corporate Archives, Video Workflow, Rights Management, Semantics, Governance and more.
RetailNext Beyond, NYC
Bringing together the most forward-thinking retailers that go beyond.
A one-day summit designed for retailers to discover how data-driven, multi-channel customer journeys go beyond the typical realms of retail to deliver shoppers the best experience they deserve.
SHOPTALK , Las Vegas, NV The world's largest retail and ecommerce conference with more than 8,000 attendees - Set new standards for the industry and break new ground with their programs. From established retailers and brands, startups, tech companies, investors, real estate operators, media, Wall Street analysts and more. MAD team will be there spreading the news about ShopperXlab - helping create the future of retail!
"FIT - The Future of Retail" NYC
MAD will be talking to FIT students about real world opportunities and challenges in retail today. ref: Fashion Institute of Technology - NYC
2/1/2019 - ShopperX Lab is born
Finally a place for retailers to drive retail innovation and transform
CEW THE CONNECTED CONSUMER CONFERENCE - NYC
The second annual digital conference is a half-day immersive exploration into the high-tech trends guiding today’s beauty consumer.
Through 18 top experts in the fields of technology, trend forecasting and digital strategy, you’ll find the tools you need to ensure your brand stays on the cutting edge.
The Advertising Club NYC CPG and RETAIL - How innovative technology is impacting brand strategy in 2019
DPAA "Video Everywhere" Summit NYC
You can't miss this one! Multi-screen, Location Data, New Media models, Brands & Technology. Key speakers from TD Ameritrade, Casper, Intel, Deloitte Digital... Brands have to pay attention to these channels!
The FastCompany Innovation Festivial NYC
Thousands of forward-thinking creators, makers, inventors, entrepreneurs, and emerging leaders from across the country and around the globe who are embracing change, blazing new trails, and moving our world forward.
Online & Digital Grocery Summit USA Chicago, IL
Online grocery industry in the USA was $7bn in 2015 by 2020 it will more then double-$17.25bn. Hear MAD's perspectives - along with leading Retailers and CPG brands discuss key actions to optimize eCommerce strategies and lift!
MarTech Conference Boston
A new bread of marketing technologists gather to take on complexities, tech and organizational challenges, we're MAD about sharing best practices and case studies!
Chicago, IL
eCommerce & Digital Marketing Innovators - Let's see who is really leveraging innovation to transform and appeal to smarter consumers in the food & beverage arena - It's ok to get MAD!
MAD Team will be in San Antonio, TX participating in the Executive Summit - Discussing innovation and "Packaging Connected". Ken Madsen explains how innovation works for you and what the business benefits are. Get inspired on how to build a culture of innovation in your company.
MAD Team will be participating in the Boston conference and meeting with an amazing group of designers, authors, innovators, leaders, and investigators!
DSE (Digital Signage Expo) MAD team will be in Las Vegas to review the latest in digital signage and interactive technologies
MAD speaks at the NYC LBMA (Location Based Marketing Association) DRIVING TRAFFIC TO THE STORES
In effort to respond to the market needs we have created MAD Lab. This innovation center will be located in our Carlstadt office in NJ. (reach out to your adviser for more details)
MAD LAB is charged with vetting layers of software & hardware, best of breeds! This is integral to building ecosystems that can create, manage and deliver content to screens.
We have added a new division within MAD called NERVE.
NERVE is a focused team helping brands create and manage content for screens. Stay tuned to hear more about the department, our tech, our offerings and value propositions. Keeping impulses on content.
9/2017 - MAD(now M2) happens!
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Contact the M2 team!
Better yet, see us in person!
We love our customers (or you can say we are MAD about them!).
M2 - Marketing Supply Chain Advisory
Locations: NYC NY | Stamford CT | Carlstadt NJ I San Francisco CA
ShopperX lab - coming soon
1/2
ShopperX lab
Retail Experience & Innovation
CMS - LBM - Audience & Attention Analytics - Interactivity - Social Listening - Media Players - Detection Intelligence - Screens - Cameras - AR/VR
Please contact your adviser to schedule a tour at our ShopperX Lab
Showcasing the latest innovations in Retail & DOOH
33 Irving Place, New York, New York 10003, United States
Hours
Open today | 09:00 am – 05:00 pm |