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Reality of Maturity Models

'Scoring' with Maturity Models(MM) from my last post and blog. Honestly, no one gets a 5! Most companies are in the 2.5 range and aspire to get to 3.5 – 4. There are many types of MM’s used in business today. E.g. Progression, capability and hybrid - I like Hybrid. We’ve done MM’s with OCM, DAM, E-comm, Retail CX and Marketing Ops. MM's really shine when you make it visual, add a color schema or graphics… this helps tell the story and quickly connect different audiences to understand what is going on. If done right, you can get an organization to understand where they are in the model and what attributes they need to check off to get to the next level.

Some brands have taken their MM’s to another level where they will form teams… a Purple belt or Green belt working on achieving that next level e.g. Six Sigma black belt.

E-comm / M-comm Paradigm Shift!

As the new normal starts to mature, we all are forced to innovate. We are seeing a tremendous amount of activity with CPG / FMCG … readying themselves for Mobile purchases. Modernize and win on the digital shelf. .

About MAD!


Our MAD team

We are experienced experts in the marketing value chain.

  • MarTech (PLM, PIM, PM, DAM, CMS...)
  • Process, process analysis
  • Build & optimize marketing and creative operations
  • Maturity Model Audit
  • Build internal Content Factories
  • Manage and execute marketing programs
  • Digital transformation in retail / E-tail  - (OOH, DOOH, In-Store campaign, Interactive, Experience, Events, Alternative Off-line Channels...)


Our MAD history

Over 35 years of experience helping brands maximize their marketing spend and transform from analog to digital!

"Just MAD, right!"


Our MAD mission

Provide "Thought Leadership" helping brands understand - "innovation should be the norm"

Provide the tools, process & talent to maximize marketing spend!

Portfolio of Offerings

MAD about marketing optmization!



MAD Events


Learn from the best in breed platforms how mature brands are leveraging research and insight innovations that are future ready. e.g. Virtual focus groups and consumer crowd sourcing into the creative process. Maturity Models (authored by MAD) around next level E-comm / M-comm insights.  Tools to help CPG win on the (e)Shelf!  Hosted by FastFocus and Fuel Cycle.

4/3/2020 INNOVATION NEEDS AN ADDRESS: D2C Brands & The Future of Retail - Webinar 

 We are in the grips of a world-wide pandemic, and questions are more important than answers. Self-isolation has left the future of public space in limbo. This webinar brings together leading retailers, technologists, and real estate professionals to discuss the intersection between the virtual and physical worlds. 

1/11 - 1/14/2020 NRF 2020 VISION, NYC

In retail, vision isn't something you have, it's something you do. A course of action. A plan of attack. A way of working that not only predicts the future, but creates it - one day at a time. That kind of vision isn't easy to find, but this year of all years it's worth taking a closer look.   NRF 2020: Retail's Big Show. It's the one place where we all come together to see beyond what is, to reveal what could be. Plotting a vision for where we're going by learning from where we've been. It's where visionary talent meets visionary tech. Where big box retailers share out of the box ideas, and the latest and greatest becomes the here and now. 

11/4 - 11/8/2019 FastCompany - Innovation Festival, NYC

Our second year at this event,  Fast Company Innovation Festival will convene thousands of makers and innovators from across the globe—exceptional leaders and doers shaping the future—for five days of inspired conversation, purposeful networking, and meaningful takeaways. 

10/6 - 10/9/2019 - Connect 2019 Chicago

Don’t miss this opportunity to sit one-on-one with experts, join customer led round tables and discover best practices. The agendas will feature multiple tracks and session topics will include:

  • Product Roadmaps
  • Innovation in MDM
  • Mastering Data to Enhance Customer Experience
  • Customer Success Stories
  • And so much more...

Connect 2019: Where innovation meets inspiration

 9/18/2019 - Experiential Retail Learning Lab - New York NY At ShopperX Lab, we are focused on accelerating retail transformation with the shopper in mind, and we do that by helping you innovate faster, create new experiences, gain corporate buy-in and de-risk your investments.   Hear from great brands like Gap, Revlon, Tory Burch, Ermenegildo Zegna, Michael Kors, Bergdorf Goodman and more...

To support these ideals, we love to expose you to our favorite culture agency, sparks&honey. Their daily Culture Briefing is a cornerstone of their unique, real-time trend intelligence tracking process. We have tailored a special mid-day event that combines our Learning Lab with a culture briefing around Experiential Retail. 

9/16 - 9/18/2019 - MarTech East: What is MarTech? - Boston, MA

Unrivaled conference experience featuring 55+ sessions and keynotes, 60+ real-world experts, hundreds of martech solutions, AI-powered networking, and the actionable tactics you need to overcome the universal challenges of modern marketing.

7/23/2019 - MAD & ShopperX Lab Hosting "She Runs It" boat tour: Greenwich, CT - Executive retreat: Transformational Leadership

7/9 - 7/10/2019 - The Lead Innovation Summit Brooklyn, NY



6/25 - 6/27/2019 - Global Shop 2019 Chicago, IL

Innovations and shopper insights

Stay ahead of the trends and get a glimpse at what's next! Learn about evolving shopper behaviors and how the continued development and application of technologies is driving swift change to the retail buying and selling experience. The borders between online and physical retail are disappearing, and retailers & brands need to understand and strategize around these shifts to succeed.

5/14 - 5/15/2019 - Intel® Visual Solutions Innovation Workshop NYC ( invite only )

Intel and Industry speakers share Visual Solutions Industry insights, trends, and technologies that are moving the industry like Artificial Intelligence, and Edge Computing.

5/2 - 5/3/2019 - Henry Stewart DAM NYC

The world's largest conference dedicated to Digital Asset Management, DAM New York is a unique environment to exchange knowledge, share experiences and build long lasting professional networks. Join 100+ speakers across 60+ sessions covering Metadata, Integration, AI, Automation, Creative Operations, Corporate Archives, Video Workflow, Rights Management, Semantics, Governance and more.

4/10/2019 - RetailNext Beyond, NYC

Bringing together the most forward-thinking retailers that go beyond.
A one-day summit designed for retailers to discover how data-driven, multi-channel customer journeys go beyond the typical realms of retail to deliver shoppers the best experience they deserve.

3/3 - 3/6/2019 - SHOPTALK ,  Las Vegas, NV  The  world's largest retail and ecommerce conference with more than 8,000 attendees - Set new standards for the industry and break new ground with their programs. From established retailers and brands, startups, tech companies, investors, real estate operators, media, Wall Street analysts and more. MAD team will be there spreading the news about ShopperXlab - helping create the future of retail!

2/28/2019 - "FIT - The Future of Retail"  NYC

MAD will be talking to FIT students about real world opportunities and challenges in retail today.   ref: Fashion Institute of Technology - NYC 

2/1/2019 - ShopperX Lab is born 

Finally a place for retailers to drive retail innovation and transform

1/13  - 1/15/2019 - MAD team attending the NRF... NYC Looking forward to seeing all our partners and clients


The second annual digital conference is a half-day immersive exploration into the high-tech trends guiding today’s beauty consumer. 

Through 18 top experts in the fields of technology, trend forecasting and digital strategy, you’ll find the tools you need to ensure your brand stays on the cutting edge.

11/13/2018  - The Advertising Club NYC CPG and RETAIL - How innovative technology is impacting brand strategy in 2019 

10/30/2018  DPAA "Video Everywhere" Summit NYC

You can't miss this one! Multi-screen, Location Data, New Media models, Brands & Technology.   Key speakers from TD Ameritrade, Casper, Intel, Deloitte Digital... Brands have to pay attention to these channels!

10/22 - 10/26/2018 The FastCompany Innovation Festivial NYC

 Thousands of forward-thinking creators, makers, inventors, entrepreneurs, and emerging leaders from across the country and around the globe who are embracing change, blazing new trails, and moving our world forward. 

10/18/2018 Online & Digital Grocery Summit USA Chicago, IL

Online grocery industry in the USA was $7bn in 2015 by 2020 it will more then double-$17.25bn.   Hear MAD's perspectives - along with leading Retailers and CPG brands discuss key actions to optimize eCommerce strategies and lift!

10/1 - 10/3/2018 MarTech Conference Boston

A new bread of marketing technologists gather to take on complexities, tech and organizational challenges, we're MAD about sharing best practices and case studies!

7/16 - 7/17/2018 Digital Food & Beverage

Chicago, IL

eCommerce & Digital Marketing Innovators - Let's see who is really leveraging innovation to transform and appeal to smarter consumers in the food & beverage arena - It's ok to get MAD!

6/5 - 6/7/2018 ESKOWORLD

MAD Team will be in San Antonio, TX participating in the Executive Summit - Discussing innovation and "Packaging Connected".   Ken Madsen explains how innovation works for you and what the business benefits are. Get inspired on how to build a culture of innovation in your company.

4/30 - 5/3/2018 HOW DESIGN LIVE

MAD Team will be participating in the Boston conference and meeting with an amazing group of designers, authors, innovators, leaders, and investigators!


 3/27 - 3/30/2018 DSE (Digital Signage Expo)  MAD team will be in Las Vegas to review the latest in digital signage and interactive technologies


1/17/2018 - MAD speaks at the NYC LBMA (Location Based Marketing Association)  DRIVING TRAFFIC TO THE STORES

1/15 1/17/2018 - MAD team attending the NRF... Looking forward to seeing all our partners and clients

12/2017 - In effort to respond to the market needs we have created MAD Lab. This innovation center will be located in our Carlstadt office in NJ. (reach out to your adviser for more details)

MAD LAB is charged with vetting layers of software & hardware, best of breeds! This is integral to building ecosystems that can create, manage and deliver content to screens.

10/2017 - We have added a new division within MAD called NERVE.

NERVE is a focused team helping brands create and manage content for screens.   Stay tuned to hear more about the department, our tech, our offerings and value propositions.  Keeping impulses on content.

9/2017 - MAD happens!

Contact the MAD team!

Drop us a line!

Better yet, see us in person!

We love our customers (or you can say we are MAD about them!).

MAD - Creative Production

Locations: NYC NY | Stamford CT | Carlstadt NJ I San Francisco CA

ShopperX lab

Retail Experience & Innovation

 CMS - LBM - Audience & Attention Analytics - Interactivity - Social Listening -  Media Players -  Detection Intelligence - Screens - Cameras - AR/VR

Please contact your adviser to schedule a tour at our ShopperX Lab

Showcasing the latest innovations in Retail & DOOH



Open today

09:00 am – 05:00 pm

Let's do this!